Move better. Feel better.
169 Main Street, Fredericton · call (506) 452-1609
Step 1 of 2 · your name and phone
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Chiropractic, massage therapy, physiotherapy and acupuncture under one roof on Main Street, open from 7 AM Monday to Thursday.
A team approach.
With so many treatments available at one location, we will be sure to find what will help you. Chiropractors, registered massage therapists, physiotherapists and a kinesiologist all work together here, and our evidence based methods are designed to help you reach your goals.
Your first visit
How care starts here.
Wherever you are, at home, at work, or on the go, booking your appointment is quick, easy and secure, and the first visit is about understanding the problem before treating it.
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Book your appointment
Book online at any time or call the front desk. Sign in, create an account, or book as a guest. We will always strive to accommodate your schedule.
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Tell us the whole story
During your initial consultation our practitioners take the time to understand your health history and your current concern, rather than moving straight to a quick adjustment.
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Get an individualized plan
Together we create an individualized treatment plan to best reach your goals: reducing pain, improving mobility, and getting you back to the things that matter, whether that is a workday without constant discomfort, sleeping through the night, lifting your kids, or returning to your sport.
Getting started
Straight answers, early and late.
Open at 7 AM, open to 8:30 PM
We are open Monday to Thursday from 7 AM to 8:30 PM, and Fridays from 8 AM to 5 PM. If you are in pain or cannot wait any longer to get back to doing the things you love, we will do our best to have you seen as quickly as possible.
See full hours
We will tell you if we cannot help
If we believe that one of our other practitioners is better suited to your case, we will let you know. If we do not think we can help you at all, you will be informed and referred immediately.
Ask us about your case
Veterans, Worksafe and motor vehicle
Dr. Matt helped create the clinic's Veteran's Centred Approach Program, and our kinesiologist primarily assists Worksafe, motor vehicle and veteran clients with meeting their physical goals.
Book an appointmentYour pain. Your plan.
People find us searching for help with back pain, neck pain, headaches or migraines, sciatica, hip or shoulder pain, or pain after a car accident or workplace injury. We also help active people manage sports injuries and parents dealing with pregnancy related back or pelvic pain.
Hands-on care
Chiropractic care
Safe, effective care for your back, neck and joints, addressing pain and dysfunction in the spine and other joints of the body. Our chiropractors use a tailored, diversified approach that may include soft tissue therapy, acupuncture, taping, rehabilitation exercises and lifestyle coaching.
Massage therapy
Therapeutic relief for stress, tension and chronic pain. Our Registered Massage Therapists provide hands-on treatments that help ease muscle tension, reduce stress and improve daily function, and treatment may involve guasha tools, instrument assisted soft tissue therapy, cupping and craniosacral techniques.
Physiotherapy
Physiotherapy runs from the same Main Street location, delivered by the Williams Physiotherapy team of Jake Best, Kathy Best, Lori Stairs and Chandler Scott.
Pelvic floor physiotherapy
Pelvic floor physiotherapy with Kathy Best, the pelvic floor specialist on the Williams Physiotherapy team, for the pregnancy related back and pelvic pain many of our patients come in with.
Performance and targeted therapy
Sports chiropractic
Performance driven care for athletes at every level. Whether you are a weekend runner or a competitive athlete, sports chiropractic here helps reduce pain, improve mobility and get you back to training stronger, including acute and chronic injuries such as Achilles tendinopathies, hamstring tears and post concussion symptoms.
Acupuncture
Targeted relief for pain, tension and movement issues. Acupuncture uses small, thin needles, sometimes combined with gentle electrical stimulation, to relax tight muscles and support your body's natural healing process. Many patients find relief from headaches, shoulder pain and low back discomfort.
Shockwave and laser therapy
Access to what the pros do, including shockwave therapy, laser, athletic taping, electroacupuncture, advanced rehabilitation and Active Release Techniques.
Kinesiology and rehabilitation
Our kinesiologist performs functional scans to determine your current level of physical functioning, then builds a specific rehabilitation program from it: stretches, strengthening exercises, education on proper movement patterns, and pain management strategies.
Our team
Meet the chiropractors.
Experience a team approach to healthcare at Williams Chiropractic. Our Fredericton chiropractor team takes the time to truly listen, understand, and care for every patient, every visit. Dr. Matthew Williams, Dr. Sarah Williams, Dr. Rachelle Coates and Dr. Baylee Stockford all work with the wider team so you get the best possible care.
Dr. Matthew Williams
Chiropractor, Sport Specialist, Clinic OwnerBorn and raised in Fredericton, Matt grew up playing hockey and golf. He took his Bachelor of Science in Kinesiology at UNB, then graduated summa cum laude with clinic honours at the top of his class from the Canadian Memorial Chiropractic College, where he met his wife Dr. Sarah Williams. The two opened Williams Chiropractic in 2015. He later earned a Masters of Science in Exercise and Sport Sciences at UNB with a thesis in golf biomechanics, and he is a Sport Specialist Chiropractor and a Fellow of the Royal College of Chiropractic Sports Sciences Canada, one of only two in New Brunswick. He works with everyone from professional athletes to weekend warriors, and he helped create the clinic's Veteran's Centred Approach Program.
Dr. Sarah Williams
Chiropractor, Clinic OwnerSarah was born and raised in Niagara Falls, Ontario, and earned a Bachelor of Science in Kinesiology from McMaster University before the Canadian Memorial Chiropractic College, where she graduated in 2015 magna cum laude with clinic honours and the top Clinical Achievements Award. She opened Williams Chiropractic with Dr. Matt that same year and has made it her life's work to grow the clinic to best serve the Fredericton area. A family chiropractor happy to work with patients of any age, she uses manual and activator instrument joint adjustments, soft tissue therapy, biomedical acupuncture and rehabilitation exercises, and she volunteers on the CMCC Board of Governors as the New Brunswick Representative and on the provincial chiropractic board.
Dr. Rachelle Coates
Chiropractor, OwnerRachelle studied for her Bachelor of Science in Kinesiology at Dalhousie University, then completed her Doctor of Chiropractic at the Canadian Memorial Chiropractic College in 2017 and has worked at Williams Chiropractic ever since. She is proud to be an owner of the clinic. She treats patients of all ages and backgrounds for any musculoskeletal complaint using a variety of manual therapies including acupuncture and activator, and she is passionate about treating pregnant women and is trained in Webster technique.
Dr. Baylee Stockford
ChiropractorBaylee graduated from the University of New Brunswick with a Bachelor of Science in Biochemistry before completing her Doctor of Chiropractic at the Canadian Memorial Chiropractic College in Toronto. She enjoys working with patients of all backgrounds and ages, regardless of their experience with movement or chiropractic care, and builds an individualized treatment plan around self management strategies, functional rehabilitation, manual therapy, biomedical acupuncture and patient education.
Testimonials
Rated 5.0 on Google.
A few of the 290 reviews, in the patients' own words and shortened only for length.
I have been going to Williams Chiro for several years now and they are exceptional! All of the staff there are great! I cannot say enough good things about Dr Matt. He is absolutely amazing! He listens, works with my issues and when I need to get in to see him he always accommodates me. He is the best!
I've been going to Williams Chiro for a while now, and I can't say enough good things about them. Sarah, my chiropractor, is exceptional. She really listens, explains things clearly, and is very straightforward in how she approaches fixing what's going on with your body. I always leave feeling better and confident in the plan we have.
I've had such a great experience with this clinic, especially with Chandler. I went into my first appointment in so much pain, overwhelmed, barely sleeping, and honestly close to tears. Chandler took the time to listen, properly assess what was going on, and actually gave me answers. Having a diagnosis and feeling validated was such a huge relief.
Book an appointment
How can we help?
Tell us what is bothering you and when you can come in, and the front desk will come back to you with a time. If something is urgent, please call instead.
That is how booking will work.
This page is a concept preview by PXLNorth, so nothing was actually sent anywhere. On the live site a request like this reaches the front desk and they call you back to confirm a time.
To reach the clinic right now: (506) 452-1609 or info@williamschiro.ca